The conversion of a char datatype to a datetime datatype resulted in an out-of-range

Hi

Insert into shift(shiftcode,starttime,endtime,effectivefrom) values ('1','11:10:00 AM','05:10:00 PM','20/05/2013') . I am using SQL 2005
It is giving me error "The conversion of a char datatype to a datetime datatype resulted in an out-of-range datetime value"

Starttime,endtime,effectivefrom are Datetime data types.

Thanks